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 Serta Launches Exclusive Ramadan and Eid Al Fitr Offer Enjoy the Arctic collection for a cool and comfortable sleep


Dubai, UAE (March 21, 2024) – Serta, the renowned maker of the world’s best mattresses, is delighted to announce an exclusive offer in celebration of Ramadan and Eid Al Fitr for its valued customers. Throughout the holy month of Ramadan and the occasion of Eid Al Fitr, customers can take advantage of a special promotion – ” Get Up to AED 450 back on every AED1000 spent on Beds, Mattresses & Bedding Accessories, plus FREE Premium Pillows with Mattress purchase!”

One of the highlights of this promotion is the Serta Arctic Collection. Designed for a cool, comfortable sleep all night long, the Arctic mattresses boast a remarkable 15x Cooling Power.


The Serta Arctic Collection boasts innovative features for an unparalleled sleep experience. Utilizing All Night Cooling & Recharge Technology, these mattresses pull away body heat, creating a cool and comfortable sleeping environment with added benefits of special minerals enhancing intra-body communication for stress reduction.


The Bounce Back System ensures both comfort and support by promoting airflow and providing deep cushioning through elastic polymer construction. The collection includes two models – Arctic Premier Hybrid and Arctic Plush Foam – each featuring the Cool & Recharge Sleep System for ultimate cooling, Dynamic Air Cushion System for airflow and deep cushioning, and Gel Laminate Technology for a cool-to-the-touch sensation on the surface of the mattress.


Experience the next level of sleep with Serta’s beds, mattresses, and Accessories. Visit any Serta store during the Ramadan offer period to take advantage of the special promotion and discover the unparalleled comfort of the Arctic mattresses.


This promotion is applicable throughout the holy month of Ramadan and the celebration of Eid Al Fitr. The offer includes Faza and Essad discounts. T& C apply.

To take advantage of this incredible Ramadan and Eid Al Fitr offer and transform your bedroom space, we invite you to visit Serta Abu Dhabi Airport Road, Serta Al Seef Village Mall – Abu Dhabi, Serta Sheikh Zayed Road, and Serta Dubai Mall. Our knowledgeable and friendly staff will guide you in finding the Serta bed that best meets your individual needs and expectations for comfort.

For more information, please call +971529041968 or +971 4 8853929 or email


For the high resolution images and the press release in English & Arabic, please click here


About Dubai Furniture Manufacturing Company LLC (DFMC):

Dubai Furniture Manufacturing Company LLC (DFMC) is a multinational company with its corporate office in Dubai, UAE and sister concern companies in the other regions namely Kuwait, Qatar, Bahrain & Oman.

Established in 1993, DFMC was set up to manufacture and market “King Koil” branded products under license from King Koil, USA.  Over the years, DFMC has used its marketing acumen and hi-tech manufacturing facilities to establish itself as the leader in the mattress industry in the Middle East.  Later, DFMC acquired the license to manufacture and market “Serta” branded products from Serta Inc., USA, and the world’s largest mattress brand.  Serta and King Koil branded products are manufactured in a state-of-the-art production facility in Dubai.



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