French heritage meets Middle Eastern charm: Swiss Watch Group brings the Guy Laroche brand to the Middle East
The French luxury brand Guy Laroche has found a new headquarters in the heart of the Middle East, where it has unveiled wonderful collections of watches, jewelry and accessories.
Dubai, September 27, 2023 – Swiss Watch Group proudly introduced the most famous French brand, Guy Laroche, to the Middle East at a launch event held at Maison Luxe, the luxury boutique in The Dubai Mall, on September 25. Known for its impeccable charm and craftsmanship, Guy Laroche, the iconic French luxury brand, boasts a rich heritage spanning more than six decades, dazzling people around the world with its blend of modern elegance and classic sophistication.
As the event began, Maison Luxe turned into a beautiful celebration, as music filled the air and everyone felt the magic of the high-end brand. The luxurious décor, in harmony with the brand’s essence, evoked the spirit of French elegance in every detail, creating an immersive experience for attendees.
Attendees, including guests and watch enthusiasts, had the exclusive opportunity to experience the brand’s first collection in the Middle East. The carefully selected collection included exquisite Swiss watches, along with fine Italian jewelry, and a variety of elegant accessories for men and women. Each piece from the collection reflects the brand’s dedication to design and craftsmanship
